INSIGHT
New social features built into the Big Fish Casino platform made a night on the couch feel like a night out on the town with friends.
IDEA
Sitting on the couch in your PJ's or at the office on break are not the most glamorous situations to find yourself in, but they are very active times for Big Fish Casino users. The social gaming experience provided by the platform gives everyone the opportunity to experience a glamorous night of gambling and socializing, wherever and whenever you like. In the spot we wanted to build to a crescendo of action before revealing our hero's true location.
I led concept development, casting, storyboarding and pre-production of this spot but final production used in house resources and partnership driven locations.
This was the first TV spot Big Fish Games had ever produced and they saw a 40% lift in downloads for the test markets. The spot soon went nationwide and has spawned several subsequent ads in the series.