Visual Studio

INSIGHT

Walk into any room and you are surrounded by innumerable objects executing code.

IDEA

Microsoft had lost ground to other platforms in the Developer community and needed a way to re-connect with them.  To accomplish this, they completely redesigned their flagship development platform to include features unheard of in other tools.

Our job was to make sure developers fell in love with it.  

As a group, developers are typically the un-heralded heroes of this technological age, so we wanted to glorify their efforts and draw a clear line between the code they write and the effect it has on the world.  That link allowed the new features of Visual Studio to shine.

Life runs on code featured copy written in they syntax of code as a wink to developers and to let them know that Microsoft still loved them. We build a suite of assets and global toolkit to roll the campaign out in 23 countries.  We also organized a single day Global launch event capped off by a keynote presentation at the Microsoft Ignite convention in Las Vegas.

The launch kicked off a 6 month beta period where download goals were met in the first 30 days and built momentum toward one of Microsoft's largest launches of the year.