Office 365 with the Modern Marketing Dashboard

INSIGHT

Microsoft is one of the largest and most complex organizations in business. If the new Office 365 could help them untangle their own marketing challenges, just imagine what it could do for the vast majority of businesses out there.

IDEA

Using tools which come native to the latest Office 365 suite, including Power BI and SQL Server 2016, Microsoft built a rich marketing visualization and planning tool called the Modern Marketing Dashboard. By combining the various tools and technologies in Office 365, business are able to get an instantaneous view of their current marketing spend along with the ability to identify top performing units to optimize for best ROMI.

To expose businesses to the power of this toolset, Microsoft made the Modern Marketing Dashboard available as a limited time promotion to those who upgraded to the latest Office 365 suite. To promote this we created a series of informational videos as well as digital, social and CRM tactics.